Jul 8, 2014

Rockstar interviews... Andreas Vural of Happy Plugs!



In latest news - THIS is what is making us very happy.

We've been carrying the basic earbuds from Happy Plugs for awhile now, and they've consistently been a favourite for last-minute travel hauls and cheerful gift ideas. As of last week, we've expanded our loot to not just earbuds, but an extensive range of in-ear phones, iPhone5 + iPad + Samsung cases and lightning cables - All up on a super cool Happy Plugs wall!




When we found out that the founder & CEO, Andreas Vural, was in town last week, we knew we had to have him answer some of our burning questions.


Rockstar: We love the ingenious 'music note' packaging - how did your team come up with that?

Andreas: When I founded Happy Plugs and we decided to do headphones, I went into a lot of different consumer electronics stores and I noticed that everybody was using the same type of packaging - It’s usually very boring, highlights technical properties, frequency, bass, very tech stuff. So I wanted to create something that is simple, that gives the product its soul, and aligns with the Swedish minimalist aesthetic. The musical note packaging then came naturally. Same goes with the cable product – the heart-shaped packaging gives the product a soul, and makes it sexy.


R: How does a particular colour come into production? What inspires your team to that final shade?

A: We have a standard palette of colours – colours that are popular in the fashion industry – like the Turquoise, which is the Tiffany Turquoise, and the orange that’s from Hermès. Twice a year, we have seasonal colours, and this year it’s the very popular Rose Gold. We get inspiration from the fashion runways and websites, and look at what’s popular to arrive at the final shade.



(Image credit - Stureplan.se)

R: Have you had any requests to produce a particular colour? What are some of the most interesting requests?

A: We’ve had interesting collabs – with Spotify and Lufthansia most recently.


R: As a fashion and lifestyle store, we are always constantly looking for new ways to evolve and stay relevant. How do you ensure that Happy Plugs stay relevant and connect with consumers?

For us, with the brand name ‘Happy Plugs’, we always want our customers to be happy. It’s very important for us to keep following the trends and stay updated, and to have the latest when it comes to mobile accessories. What we can promise is we always take the boring consumer products and make it more fun and more fashionable – so we will always be on top.


R: Any exciting news we can expect to hear from Happy Plugs soon?

A: We’ll have really really exciting collabs coming up in September – with interesting people and brands. You have to stay tuned!


You can find an extensive range of Happy Plugs products at our Happy Plugs wall at Rockstar, Orchard 22!

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